An interactive AR experience that helps travelers navigate buses confidently. Combines branding, card design, and digital interaction to create a seamless, user-centered journey.
Travelers often find it difficult to navigate Buses. Auckland Transport needed an intuitive solution to improve the passenger experience.
I designed an AR-enabled AT HOP card using Artivive. When scanned, it reveals an interactive digital map and guiding video to help travelers navigate routes seamlessly.

Process

Created the AT HOP card and logo
Tested AR interactions through Artivive
Explored user journeys within buses navigation

Outcome

An engaging, user-centered AR solution that merges branding, physical card design, and digital interaction, providing a smoother, more informative travel experience.